Amongst others GFC considers the following for funding: a business plan that illustrates how this initiative will inculcate the culture of local content appreciation; a proven marketing and distribution track record of the applicant; and a detailed Project Implementation Plan including proposed screening programme.

Audience Development Criteria
The Gauteng Film Commission considers only applications that provide the following elements for the audience development and distribution of moving image content
- A Business plan that illustrates how this initiative will inculcate the culture of local content appreciation.
- A proven marketing and distribution track record of the applicant.
- A detailed Project Implementation Plan including proposed screening programme.
- Detailed Audience Development budget
- A document outlining target audience.
- Proof of copyright ownership.
- Demonstration of innovative marketing approaches sensitive to the target market.