The Gauteng Film Commission (GFC) develops, promotes and coordinates the film and television production industry in South Africa’s wealthiest province. An agency of the Gauteng Provincial Government, we are tasked with positioning the province as a world-class destination for film-making as well as attracting local and international investments in the film and television industry.
Our core business is to facilitate and enhance the contribution of the industry to the economic growth of the province. The GFC markets Gauteng, with its world-class industry infrastructure, recognised expertise and wide range of locations, as a destination of choice. We also act as a centralised industry intelligence hub and ensure that people across Gauteng can experience the magic of cinema.
We work with industry, government agencies and other key stakeholders, advising on the development and growth of a sustainable audiovisual industry. We support the transformation of this sector into a world-class industry and our vision is to cultivate an environment that allows it to play a meaningful role in the socioeconomic development of Gauteng.
The Gauteng Film Commission is a member of the Association of Film Commissioners International.
Our Vision
A champion for a transformed, sustainable and dynamic audio-visual industry that celebrates the diverse cultures of Gauteng Province.
Our Mission
• To promote regional content and the telling of South African stories;
• To develop and support audio-visual content creators and enterprises;
• To facilitate and improve the ease of doing audio-visual business in Gauteng;
• To promote Gauteng as a preferred audio-visual destination; and
• To attract investment into the Gauteng audio-visual industry.
Our Strategic Objectives
- To promote Gauteng as film location and production hub of choice
- To coordinate data collection, analysis and dissemination
- To facilitate, enhance and support production capacity, audience and content development
- Support greater access to and participation in the audiovisual industry by previously disadvantaged individuals and communities
- To promote the social and economic value of film to all Gauteng’s citizens
- To inform, shape and influence the national and provincial agenda on the audiovisual industry
- To improve efficiency and effectiveness in the management of GFC resources and processes
Our Core Function
The Gauteng Film Commission aims to be a leader in the film and television industry through harnessing Gauteng’s outstanding industry infrastructure, recognised technical and creative expertise and unique and wide-ranging locations, by:
- marketing Gauteng as a location of choice
- acting as a centralised industry intelligence hub and resource
- working with, and providing advice to industry, government agencies and other key stakeholders about the support, development and growth of a sustainable audiovisual industry
- promoting and celebrating an active screen culture across the province, and
- supporting the transformation of the sector into a world-class industry reflective of South Africa in its entirety.
Our Brand
- The GFC has been mandated to build a strong destination brand for the Gauteng film industry and has committed itself to marketing Gauteng as an internationally celebrated global city region through film. Representing the hub of the South African film industry, the Commission’s brand seeks to reflect the vibrancy, diversity and colourfulness of the greater Gauteng region.In support of the brand the GFC has adopted the slogan “Big Ideas, Perfect Locations” to market the wide-ranging production services and locations on offer in the province. To promote awareness of locally made and supported films the GFC utilises the sub-slogan “Made in Gauteng”.
Our Values
Our values complement the Batho Pele principles which all state employees are required to uphold.
- Respect
- Leadership
- Responsibility
- Responsiveness
- Progressive and innovative
- Passion, excellence and commitment
- People development and empowerment
- Efficiency, accountability and transparency