STRATEGIC FILM MARKETING 5-WEEK VIRTUAL PROGRAMME

CALL FOR PARTICIPANTS
APPLY NOW: STRATEGIC FILM MARKETING 5-WEEK VIRTUAL PROGRAMME

An Intensive Training Initiative for South African Filmmakers

In association with the National Film and Video Foundation of South Africa and PESP, Brain Engine invites aspiring and emerging film professionals to apply for the Strategic Film Marketing 5-Week Virtual Programme, a dynamic initiative designed to provide the knowledge, tools, and insights required to successfully market and distribute film content in a rapidly evolving global industry.

This intensive, expert-led programme offers practical training through interactive sessions that focus on empowering filmmakers to build audiences and position their projects for both local and international markets.

Programme Objectives

Participants will gain a foundational and applied understanding of strategic film marketing, covering key areas such as:

• ●  Identifying and targeting audiences
• ●  Understanding and navigating distribution platforms
• ●  Developing impactful publicity and digital campaigns
• ●  Packaging and delivering assets
• ●  Building strategies for successful releasesProgramme Structure

• ●  Duration: 5 Weeks
• ●  Format: Virtual (Live sessions via an online platform)
• ●  Schedule: Tuesdays and Thursdays, 18h30 – 20h30Topics Covered

• ●  Distribution Channels
• ●  Marketing for Distribution
• ●  Asset Delivery
• ●  Digital Marketing for Filmmakers
• ●  Publicity
• ●  Releasing for CinemaKey Dates

• ●  Applications Open: 21 April 2025
• ●  Application Deadline: 9 May 2025 at 17h00
• ●  Review & Selection Period: 9 – 14 May 2025

• ●  Participant Announcements: 20 May 2025
• ●  Virtual Orientation: 26 May 2025 at 18h00
• ●  Programme Start Date: 3 June 2025Who Should Apply?

  This programme is ideal for:

• ●  Emerging and aspiring film marketers
• ●  Filmmakers interested in enhancing their distribution strategies
• ●  Film students and industry enthusiasts seeking a practical understanding of marketing infilm

  Accessibility & Inclusion
  We are committed to fostering inclusive participation. A South African Sign Language (SASL) interpreter will be present for all sessions, should it be required. Applicants with hearing impairments and other accessibility requirements are encouraged to apply.

  How to Apply
  Applications are open from 21 April 2025.
  To apply, please complete the online form by 9 May 2025 at 17h00.

  Link: https://forms.gle/fGgSspB92WHD79H77

   

  Take your film marketing skills to the next level. Join us in shaping the future of South African cinema.

  Apply now.